![]() Producing jeans and then soaking them one by one in Akane in their respective baths, then rinsing and drying them, would involve a lengthy and laborious process but the result would be unbeatable. The idea of overdye quickly came into our heads. Such a natural and beautiful red colour is not obtained with any other plant or sediment furthermore, the Japanese are knowledgeable about this dye like nobody else and have been dyeing with Akane for hundreds of years (since the Edo period). Akane (Madder plant) was the favoured candidate from the get-go. We did not want to go as far as an artificial red, so the path to follow was to experiment with natural dyes. Many Japanese call Redcast or Red Cast fabrics the “true denim”.Īfter a bit of brainstorming we arrived at the idea of making a fabric with that reddish, almost purple indigo hue in the warp and a very natural wine tone in the weft. It is a rather unusual but much appreciated fabric by denim devotees. Like may of you will know, Redcast is a type of denim with a reddish indigo hue. Right from the start we liked the idea of doing something that would enhance the name of our shop. Whenever we get together we spend hours and hours talking not just about clothes but also about many other things and we usually agree on everything, so we knew that a collaboration with them would lead to jeans of which both parties would be very proud. ![]() We admire Tanuki’s work and love their philosophy and how their mixture of tradition and modernity go hand in hand. We met in person around 2018 and ever since, at each one of our meetings, we have been mulling over the idea of doing something together. Tanuki was one of the first brands to put their trust in us, making it possible to give life to Redcast almost four years ago.
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